A strong SEO plan should be long-term, ethical, and not only based on Google AdWords. With the evolution of current technology, a number of unwanted and questionable tactics have evolved that can dramatically increase the risk of your website getting banned in search engines - no questions asked.

Because of the continual shift in tactics and the 'state of flux' that search engines are in, differentiating between excellent and bad SEO is difficult. Bad SEO tactics are still pretty visible. If you are caught utilizing these techniques, the big G will take down your website. This is actually known as 'black hat SEO,' it puts your website at risk of being penalized by Google.

The old-school black hats will know how to obtain quick victories to boost search engine ranks - not good SEO, and something I can't discuss in this post owing to editorial limitations.

So, what exactly is Good SEO?

Actually, you should begin by considering your website's users and visitors. If you create a website for people and produce entertaining and instructive material for real people rather than bots, you will be on the correct route to creating a long-term, organic web presence.

Good SEO actually takes time, which is why a lot of website concepts lose trust and switch to other methods to gain immediate results, such as paid advertising.

Consider including your keywords in the text, making frequent changes, and having a healthy number of high-quality inbound backlinks from related websites - all of which are smart SEO practices.

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